Students who have to choose a topic for their marketing management MBA dissertation understand that it is an important decision and will affect their professional career. This is due to the fact that it will be the first vital research for which you will be known and you will be judged on the basis of this work if you consider a job in the marketing department. There are thousands of topics to choose from in this stream and so selecting the best ones can often be overwhelming. However, there are certain helpful guidelines you can follow that will point you in the right direction.
Expand on Existing Ideas
- Any new research that you conduct must broaden the information regarding marketing management and your contribution needs to fit under the scope of the subject in a unique manner.
- Make sure that the topic you pick does not simply reiterate facts that have already been proven.
- Your choice of topic needs to appeal to the readers. Your work should not simply be different from others in the field but it also needs to be interesting.
- Your research should actually reveal some fresh information to researchers and serve as a frame for their studies.
Checking on the Methodologies
It is crucial to be certain that the methods you employ for research match your theory and vice versa. The trick is to develop your methods and your theory at the same time which will make it a whole lot easier. Select a particular theoretical frame that you think warrants study and then ensure that your methods correspond to the same. Certain methods answer specific types of questions, and so it is necessary for you to frame your questions as per your choice of methods.
Leave Your Questions Open-Ended
If your main question has a definite “yes” or “no” answer, then you should not consider it as a dissertation. It is merely a hypothesis that you have wasted a lot of time developing but in the end, have no material to show for. The trick is to never pose a question that ends with yes/no.
Understanding the Quality of Research
Ensure that the marketing management topic that you choose for your MBA degree is unique and interesting. Moreover, it should be of good quality. Just because you have stumbled upon a question that nobody has considered before does not automatically make it a worthwhile subject of research. Perhaps the reason why nobody has considered looking into this avenue is because there is no interest in the area.